Page 50

Industrial Ethernet Book 99

Do you need to detox from modern technology? IT IS QUITE SURPRISING that the relaunch of this iconic Nokia feature phone has created such a big hype. In 2000, the Nokia 3310 was very advanced for its time. It was one of the first phones that did not have an external antenna. It also allowed users to customize their phones PHOTO: NOKIA with exchangeable covers, screen savers and different ring tones, which you could even compose yourself. Like the original, the new Nokia has none of the features that we have become used to since the 3310 was introduced in 2000. With no touchscreen, WhatsApp or 5G connectivity, it is marketed as a digital detox device. It seems that quite a few people feel they need a modern life detox, as other successful examples of slow tech show. Analog camera The Leningradskoye Optiko-Mekhanicheskoye Obyedinenie has been producing cameras since 1914. In 1984 the company introduced the Lomo Kompakt Automat (LC-A), a fixed lens, 35 mm film, leaf shutter, zone focus, compact camera. The camera gave birth to the lomography movement. Lomography has grown to be an internationally recognized organization dedicated to bringing fun and alternative approaches to photography and provide a passionate platform for sharing the love for experimental and creative photography all over the world. www.lomography.com The DJ turntable The Technics SL-1200, introduced in October 1972, was not just a turntable, but it became the turntable for DJs. Thanks to its direct drive, high torque motor design it quickly became adopted among radio and club disc jockeys. Hip hop DJ’s discovered that the quartz-controlled motor was ideal for beat-mixing and cueing, and that it enabled records to be mixed with consistency and accuracy. The “Tec 12’s” became the most common turntable for DJing and scratching, and countless DJs and MCs used it for their live performances and studio albums. More than 3 million units were sold, but in 2010, manufacturer Panasonic announced that the series was to be discontinued. Ironically, this was around the time that sales of vinyl records started to recover. After years of steady decline, the analog music format made a comeback. In 2017, vinyl records enjoy a seventh consecutive year of double-digit growth and are projected to sell 40 million units. As Jordan Passman wrote in Forbes: “In many ways, vinyl is like the print industry. There will always be a market for the powerful emotional impact of something tangible.” This vinyl revival, and an online petition signed by thousands of DJ’s and music lovers, convinced Technics to relaunch the SL-1200 in 2016. However, the passionate love of the DJ community for this iconic turntable is not returned by Technics. Creative Director Hiro Morishita said in an interview that DJs would be a ‘problematic’ marketing target and that the company did not want to sell the Tec 12 as a DJing tool. www.technics.com Leopold Ploner Private Ethernet 50 It is the Mobile World Congress in Barcelona, and everybody is excited about the new Nokia 3310. It features a small color-screen, a traditional keypad, offers 2.5G connectivity, and a pre-installed game called “Snake”. However, it is not in the year 2000 that such a device creates a huge media buzz, but in 2017. industrial ethernet book 04.2017 PHOTO: PANASONIC Win the real thing Retro style may be cool, but there is nothing like the real thing. We have found one Nokia 3310 in almost mint condition. For a chance to win it, enter our contest at: www.iebmedia.com/quiz The winner will be announced May 4. Contest sponsored by: CC-Link Partner Association G2A.CCLinkAmerica.org CC-Link-G2A.com PHOTO: LOMOGRAPHY


Industrial Ethernet Book 99
To see the actual publication please follow the link above